Featured TLD: .XYZ
In 2012, ICANN, the Internet Corporation for Assigned Names and numbers, accepted applications to create new Top Level Domains (TLDs). A TLD is the text to the right of the final dot in a domain name. For example, .Com is the most popular TLD today. 1,930 applications for proposed new TLDs were filed. This week's featured TLD is the .XYZ TLD.
October 28, 2014 - Prior to 2014, there were just 23 generic TLDs – like .Com and .Biz. So far this year alone, over 400 new generic TLDs have launched, including new TLDs like .xyz, .guru, and .club.
This week’s featured TLD is the .XYZ TLD. XYZ.COM LLC applied with ICANN to create the .XYZ TLD in 2012. The XYZ.COM LLC application for the XYZ TLD was quickly approved, and XYZ.COM LLC signed a contract with ICANN to operate the XYZ TLD on December 5, 2013. .XYZ was delegated on February 19, 2014. The .XYZ TLD is currently in General Availability, which means that anyone can buy a domain within the .XYZ TLD.
We reached out to Shayan Rostam, Production Manager at XYZ.COM LLC for some Q & A about the .XYZ TLD.
" It is the largest and fastest growing new domain extension with well over 600,000 registrations to date and 150,000+ active websites. .xyz is unrestricted by meaning and language, making it a relevant choice for any individual or business. Best of all, potential registrants of ANY extension can further grow their audience and business with globally recognized .xyz domains for an affordable price right now. "
- Shayan Rostam, Production Manager at XYZ.COM LLC
1. The .XYZ TLD is the most popular new TLD launched to date, with over a half-million domains sold. To what do you attribute your success?
We attribute .xyz's success to three factors: focusing on flexibility, awareness, and affordability.
After years in the domain industry, we noticed a general lack of choice in registering domain names. Did you know that more than 99% of domain name availability searches result in a "sorry, unavailable" page? We knew the market was calling for an affordable and truly flexible new domain extension, and .xyz was our solution. As the ending of the Latin alphabet, it just made sense.
In short, .xyz is what YOU make it. We positioned .xyz as a generic domain extension with no specific meaning. This way, the user - regardless of age, location, interest, or industry - has the power to define .xyz with his or her own meaning.
We backed our strong value proposition with a multi-million dollar awareness campaign to educate people on what .xyz is and how it can be leveraged to make users stand out online. Interactive education has been a .xyz staple through our development of original video content, infographics, press coverage, and event participation. We also engage with our customers on a daily basis through social media and blogging.
The result of all of our marketing efforts is awareness by the general public. Our official site, gen.xyz, receives over 3.5 million unique visitors per month globally, making it more popular than 411.com, MazdaUSA.com, and many other well known sites. Our quickly growing popularity serves as reassurance to our customers that .xyz is not only here to stay, but we truly are the competitor to .com that everyone expected.
The last major factor that has played into our success is our affordability. In order to make .xyz globally accessible, we positioned .xyz is the most affordable new domain extension. And since we reserved very few domain names, users are able to register their names, businesses, keywords, and other highly-desirable names for the same price or less than a far less memorable .com.
2. What are some of the most popular sites that have been launched in .XYZ to date?
Day to day, the greatest things to witness is the variety and quality of newly launched .xyz websites. What's also exciting is seeing how .xyz domains are actively being used beyond the traditional website.
One of the most popular sites is Reall.xyz, which is a social enterprise organization based in the UK. Reall, which was originally www.homeless-international.org, rebranded with a .xyz domain in order to reflect its unique approach in supporting slums in Asia and Africa.
Another interesting case study is Umake.xyz. The company was recently founded by three engineers from Autodesk who had a vision of developing a new iPad app that would make 3D design and printing a simple and intuitive experience for anyone. To them, “XYZ” has two meanings: X, Y, Z can be anything, and X, Y, and Z are also the labels for the 3D axes. Combining the two meanings, .xyz represents the idea of making anything in 3D - which is exactly what Umake is.
Gomma.xyz is an international print publication that already owns GommaBooks.com and GommaMag.com. They were finally able to register their actual brand name in .xyz this year, and the site is designed to be a much more modern take on everything Gomma. The site showcases their best covers, highlights their history, and offers unique downloadable material using an elegant new interface.
One unexpected utilization of .xyz domains - which has been hugely popular - is in the form of branded URL shorteners. Rather than using services such as Bitly, the celebrity NASCAR driver Kyle Busch uses kylebusch.xyz in his social media posts. According to his marketing team, this has driven engagement and increased click-through-rates with the presence of the memorable .xyz domain name.
With so many sites launching from every industry, we regularly feature the most popular sites on our blog at www.gen.xyz/blog.
3. Are there any upcoming events for .XYZ?
Team XYZ is very active in both industry and non-industry events. We most recently made appearances at ICANN in Los Angeles, Ad:tech in London, and even SXSW in Austin. The #XYZsquad - our guerrilla marketing team - comes with us to all of our events in order to generate awareness about .xyz and give out tshirts, stickers, and other cool .xyz gifts.
Team XYZ is also active in the LA's growing Silicon Beach tech scene, partnering with major organizations to spread awareness of marketing and branding opportunities for startups, developers, entrepreneurs, and up-and-coming businesses. In fact, we plan on attending a New Tech meetup in Santa Monica later this week.
The next major industry conference we will be at is NamesCon in Las Vegas. If any of your readers plan to be there, we encourage them to email us at firstname.lastname@example.org - we’d love to meet some of our fans!
4. How do you feel that .XYZ will fare once new TLDs like .web and .shop become available?
Considering that .xyz is the only domain extension that doesn't carry a specific meaning, it allows users to take full control of their online branding. Extensions like .web and .shop have very specific meanings and are clearly English words. This limits its target audience and pigeon-holes the registrant into "web" and "shop" categories - not to mention some customer confusion. Furthermore, no one knows how much these domains will cost or when they will even become available.
On the other hand, people know exactly what they’re getting with .xyz. It is the largest and fastest growing new domain extension with well over 600,000 registrations to date and 150,000+ active websites. .xyz is unrestricted by meaning and language, making it a relevant choice for any individual or business. Best of all, potential registrants of ANY extension can further grow their audience and business with globally recognized .xyz domains for an affordable price right now.
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