There were two applications from companies wishing to operate the .BOX Top Level Domain. NS1 Limited intends to use the .BOX Top Level Domain to promote the use of "personalized cloud technologies to connect personal devices, such as desktop PCs, laptops, mobile, tablets, etc., to form one’s own personal cloud without being tied to proprietary centralized clouds. While dedicated to personal cloud, .box is for the businesses too. We believe, much like PCs have changed the workplace, personal cloud technologies will support workplace development as well. " (See NS1 Limited's Mission Statement taken from the ICANN application for .BOX)
The second applicant, Amazon, does not intend to initially sell .BOX Domain names to the general public.
It is uncertain as to which applicant will win approval to operate the .BOX Top Level Domain. Get New TLDs will therefore accept pre-registration requests for .BOX at this time.
Get New TLDs will update our information center with more information as it becomes available, so check back frequently or sign up for our email mailing list to receive updates on the .BOX Top Level Domain.
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