The .HOT Top Level Domain could be used for fashion websites, travel websites, or to advertise new products such as motorcycles, cars, and smart phones.

There were three applications filed with ICANN by companies seeking to create the .Hot TLD. Two of the applicants, if awarded approval to operate the .Hot TLD, intend to operate the Dot Hot TLD as an unrestricted registry, which means that domain names within the .Hot TLD would be sold to the general public. The third applicant, Amazon EU S.à r.l., if awarded the .Hot TLD, does not intend to sell domain names within the .Hot TLD to the general public. It is impossible to say at this point which of the three applicants - if any - will gain approval to operate the .Hot TLD. It is therefore unclear whether domain names within the .Hot TLD will ever be sold to the public.

Only one thing is clear: pre-register for your domain name within the .Hot TLD, and you'll be the first in line for a .Hot, .Hot, .Hot domain name!


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